A long - but worth it - piece taking quizzical aim at Kevin Kelly’s “1000 True Fans” idea, looking not at the individual economics of it so much as the cultural impact of a world where “casual fandom” is a thing of the past.
(I don’t actually buy all these arguments - mainly because I don’t think casual fandom itself is threatened, just casual fandom as expressed through purchase. But they’re all worth examination.
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